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Avatarul de client, sau buyer persona sau dream buyer – folosește orice termen preferi -, reprezintă în realitate profilul clientului tău ideal. Toate campaniile tale de marketing trebuie să aibă acest dream buyer ca focus. Concret, clientul ideal este acel tip de persoană pe care ți-o dorești să cumpere de la tine pentru că este cel mai profitabil pentru business-ul în care activezi.Există și persoane care aș prefera să nu cumpere de la mine? Ei bine, da. Calculele pe care trebuie să le faci când vine vorba de clienți nuSEE DETAILS

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Opinion

As the pandemic spread continues, it becomes more and more obvious that everyday life is affected. So what are marketers supposed to do in such times of serious concern? Just to be clear, this is not a marketing opportunity to capitalize on, and the first step when considering brand communication during the crisis would be to make sure not to look insensitive, weird or opportunistic. This is a time to understand the unique role brands play in people’s lives and how they can help or be useful during the crisis.Firstly,SEE DETAILS

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Opinion

1. Bite-sized video contentThe massive rise of TikTok and other video sharing channels like Instagram Stories or the 6 second bumper ad is revealing new ways of how consumers engage with content. Storytelling has to start using short formats that are bold, clever and creative. Here are some good examples of how to effectively use the 6 seconds bumper ad, and here are some brands that are winning the TikTok game big time.2020 is less than one month away and we are wondering… what will the world of design lookSEE DETAILS

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Opinion

2020 is less than one month away and we are wondering… what will the world of design look like next year? In our inspiration-boosting process, we’re looking into some of the coolest design trends out there. Which of the following trends should be on our „try” list for next year, in your opinion?1. Bold, contrasting colorsWhile great designs often feature neutral color palettes, 2020 will be all about bright and bold colors. The minimalism of the past years has led to plenty of monochromatic color palettes. But next year, weSEE DETAILS

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