Online marketing has never been as rich in details as it is now, if one knows where to look and how to correlate the findings. You can know not only what people are looking for, but also their search intent. Why are they looking for a specific product or service? How often? Where are they looking? When do they need it: is it now or in the near future? The list goes on.
It is a time-consuming effort, the process is thorough. And then, how can you be sure you choose the right marketing strategy? Or the right channels to connect with your customers? Or the best product mix? Can you be sure that the decisions you make are the ones that drive the most sales?
Yes, YOU CAN. Business growth is founded on clear, specific, and measurable objectives. These objectives are met by implementing the right strategy, using tactics and actions. It involves analyzing the market you are in, the customers, the competition, and your resources.