Branding for a plastic surgeon is partly different than B2B or B2C. Not as the branding processitself, but as sensitivity of the topic. How we look is subject to more bias than anything else.
Positioning, audience, messaging, tone of voice, narrative, complete visual identity system, custom icons, website, social media presence.
We are at the crossroad of corporate and personal branding, combining healthcare and luxury services. This is where challenge lies: find the right tone, approach, sensitive and yet professional.
A woman stands behind this brand, which is rare in a market overpowered by male surgeons.
Focus everything around the main driver for Ioana Tichil MD: empowering women and supporting them in defining and “contouring” their self-confidence, matching their personalities and physical features with an improved, but natural, look.
SHAPING CONFIDENCE marks the core essence of the brand and it is ever-present in everything she does.
“Direct and efficient communication, I felt involved, listened to and understood. Every time the services were delivered on time and of high-quality standard. Awesome job guys!”
Design that converts. Strategy that scales.
Branding that matters.